In an era of increased budget scrutiny, organizations are more determined than ever to maximize the return on their marketing investment. Our comprehensive public relations and marketing services are effective, flexible and quantifiable—and designed to meet the needs of a wide range of organizations. Of course, they’re also creative and innovative, leveraging the latest in communications technologies from mobile tools to social media.
We work closely with our clients to understand their unique business needs and objectives, then define a go-to-market strategy that delivers game-changing results. Along the way we highlight the metrics that matter—helping clients understand what success means for their organization—then deliver detailed reporting to quantify the effectiveness of our PR and marketing efforts.
It’s a simple approach that works, all delivered by a team with the systems, expertise, insights and innovative flair, to ensure success.
Great Public Relations campaigns deliver two key results: increased brand recognition and sales leads. Our PR initiatives are custom-designed to help Clients do everything from launch exciting new products and manage crisis situations, to announcing company milestones and establish thought leadership on a range of topics by generating high-impact News Media coverage in the right outlets and among leading journalists. Our cross-Canada connections with editors, reporters, assignment directors and an ever-growing freelance writer and blogger/tweeter community covers the spectrum—including online, television, print and radio – are deep and diverse, ensuring maximum exposure for our Client’s brands at every turn.
We don’t just plan events, we create unforgettable brand experiences. From intimate press conferences to huge product launches, our team has the expertise to conceive, organize and execute worry-free, high-concept experiences that generate the kind of buzz needed to ensure success. We do it by leveraging our wide-ranging resources – from social media savvy to comprehensive PR execution – to ensure your event appeals to the right audience and attracts wide-ranging media coverage. Perhaps most importantly, our focus and expertise ensure on-time and on-budget delivery every time.
Effective media training isn’t just about helping clients prepare and deliver specific answers to potential media questions – although that is a major focus. The best media training equips individuals with the confidence, creativity and comprehensive preparation to present the very best of their expertise and convey a specific message the right way in every media encounter. Our team of former journalists and PR professionals are highly versed in the fine art of message control, having encountered virtually every media relations scenario – from the friendliest of interviews to the downright hostile –throughout their careers. In short, we provide professionals with the tools to promote their brands and showcase their dynamism, no matter how challenging the situation.
Brand perceptions are made or broken in real-time on social media channels. That’s a relatively new fact of life in the public relations world, and one we’ve embraced wholeheartedly by understanding that the effective use of social media requires the same strategic approach and attention to detail as any traditional aspect of PR. It’s the reason why we not only leverage relevant social media channels to promote our clients, but actively incorporate social media as a primary component in any PR or marketing plan – then use it as a go-to digital tool to share insights or deliver key messaging to our clients’ target audience.