
IPREX RECRUITS TORONTO’S THE COMMUNICATIONS GROUP
INC. AND BOOSTS NEW REAL ESTATE PRACTICE
ATLANTA, GA – 8 October, 2008
The Communications Group Inc (TCG) based in Toronto, Canada, is the latest
firm elected to IPREX, the worldwide corporation of independent PR firms.
TCG (www.tcgpr.com) has built a first-class national reputation in the real
estate sector, currently representing clients such as: Residences at the Ritz-Carlton,
Toronto, Four Seasons Hotel and Private Residences Toronto, Daniels Corporation
and Aspen Ridge Homes.
In addition, the firm has a well-regarded high-tech practice, working with
such companies as McAfee, Inc. and OKI Printing Solutions. TCG also represents
professional services firms such as WeirFoulds LLP and has worked with food
service/hospitality companies such as Ruth’s Chris Steak House.
TCG complements the corporate, financial and government relations work of
IPREX partner firm Wertheim & Company, also in Toronto, and adds new skills
to the organization’s wider Canadian operation (Hedlin Lauder Communications,
in Calgary, AB and Peak Communicators, in Vancouver, BC).
IPREX President North America, Gwinavere Johnston (JohnstonWells PR, Denver)
said, “Several of us have first-hand experience of TCG’s professionalism,
and are looking forward to expanding our working relationship with them. Under
TCG’s Managing Partner, Rhoda Eisenstadt, their team brings new perspectives
to our Canadian network and will play an important role in the IPREX Real
Estate Communications Counsel we have just launched.”
TCG Founding Partner David Eisenstadt brings considerable international experience
to IPREX, having served as International Chairman of the Executive Committee
of the Public Relations Society of America Counselors Academy and as Chairman
of Pinnacle Worldwide.
About IPREX
IPREX (www.iprex.com) is one of the world’s major corporations
of independent public relations firms. Founded in 1983 its 63 partners have
84 offices in 28 countries throughout North America, Europe, the Middle East,
and Asia Pacific, with annual revenues of $112m. Its 1,000 professionals
provide a comprehensive range of services for some of the world’s most
successful companies
IPREX media enquiries
David Watson: davidw@campaignteam.biz +44 1273 845462
IPREX
Bobbie Goodwin: experts@iprex.com +1 770 763 5846



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The Daniels Corporation will offer the units below the average market-selling price under its 'Triple 5' Downpayment Assistance Program. The project will receive $1.61 million from the federal and provincial governments under the Canada-Ontario Affordable Housing Program (AHP).
Raking the poured concrete and flanking Ontario Minister of Municipal Affairs and Housing, the Hon. John Gerretsen (third from left) and Dino Chiesa, Chairman of the Board, Canada Mortgage and Housing Corporation (second from right) are executives from The Daniels Corporation (l-r) Tom Dutton, Senior Vice President; John Daniels, Founder and Chair; Mitchell Cohen, President and Martin Blake, Vice President, Project Implementation.

(Photo: Paul Casselman)


Built in the late 1870’s, these buildings are in desperate need of major improvements, both inside and out. The planned improvements include a new roof, new windows, up-to-date electrical systems, exterior brick restoration and upgraded retail space that will provide our customers with the finest of gourmet foods. Our goal is to restore and expand these buildings to the same high-quality and standard of the Summerhill LCBO at the North Toronto Station.
THE HARVEST WAGON, ALL THE BEST FINE FOODS, OLLIFFE’S and PISCES GOURMET SEAFOOD will continue to operate while the work proceeds. Construction has already begun on the new MBCo ROSEDALE CAFÉ and is scheduled to open in July, 2006. MBCo provides a “European” culinary experience, centred around quality and great taste. In March, All The Best Party Store will move to the rear of the Cheese Shop and construction will begin as the former Party Store will become the new location of Olliffe’s Butcher Shop. Olliffe’s new store is scheduled to open in June, 2006, but they will operate in their current location for the time being. Early next year, Pisces Gourmet Seafood will move to a new store fronting on Price Street, next to MBCo Rosedale Café. The Harvest Wagon and All the Best Fine Foods will then expand their retail space significantly in their current locations.
The Shops of Scrivener Square will be restored and expanded by Woodcliffe Corporation, under the supervision of The City of Toronto Heritage Preservation Services. The improved and expanded retail stores are being designed by the internationally-recognized design firm, Gervais Harding & Associates of Montréal. We apologize for any inconvenience you may experience during construction, but rest assured that every effort is being made to ensure disruptions are minimized. The work is being phased to keep all the shops operating continuously during construction.
Over the next month, you will notice a new signage program that will direct you to your favourite Shop and we will continue to update you on our progress. We look forward to completing our work as soon as possible to better serve our loyal customers and friends in the future, as we have in the past.

TETRA PAK LAUNCHES CREATIVE ENVIRONMENTAL CHALLENGE IN SCHOOL ROOMS ACROSS CANADA
Program Combines Education, Art to Raise Awareness
of Recycling, Waste Reduction
MONTRÉAL, PQ – January 16, 2006
Tetra Pak Canada today launched the First Annual “Get Your Creative Juices
Going” National Classroom Art Challenge.
Said Tetra Pak president Evelyn Watson, “We initiated this program for
students across Canada to conceive innovative and creative classroom art projects
using a minimum of 500 empty Tetra Pak cartons and other recyclable materials.
An educational curriculum was developed specifically for the challenge and focuses
on the subject of waste management and recycling.”
The Art Challenge begins today and runs through April 15/06. Winners will be
announced May 10/06.
“We are committed to environmental responsibility and the goal of this
program is twofold: to challenge students’ creativity and to raise awareness
of environmental issues in waste reduction and diversion,” added Ms Watson.
“Using art and creativity as a tool, we hope to educate Canada’s
youth on the importance of preserving the environment”.
A distinguished Judging Committee from the arts community will select winning
submissions from five regions across the country.
The Committee includes:
• Lance Carlson, President and Chief Executive Officer, Alberta College
of Art and Design
• Dr Janos Fedak, Head, Department of Fine Arts, University of Prince
Edward Island
• Kenneth Lum, Professor, Fine Arts Department, University of British
Columbia
• Frederic Metz, Director, Graphic Design Program, University of Québec
• Lenore Richards, Dean, Faculty of Design, Ontario College of Art and
Design
Criteria for judging submissions are based on creativity, ingenuity, teamwork
and cooperation and innovative uses of a variety of recyclable materials.
One prize will be awarded in each of the five regions with each prize consisting
of four computers, books, and software with a retail value of $12,000. Each
of the winning classes in the five regions will receive a prize for each student
in that class consisting of backpacks, software and cordless phone valued at
$180 per prize.
The program is open to all schools in Canada. Schools and classes can enter
as often as they like. For further details, or to enter the challenge, visit
www.tetrapakcreativechallenge.com.
ABOUT TETRA PAK
Tetra Pak is a leading producer of processing and packaging systems for liquid
foods. With 85 employees, Tetra Pak Canada is based in Richmond Hill, Ontario
with a satellite office in Montréal, PQ. Tetra Pak Canada is part of
the Tetra Pak Group which has approximately 21,000 employees working in 58 markets
worldwide. In the past year, Tetra Pak sold 120 billion packages, transporting
over 60 billion litres of liquid food to consumers.
WOMEN IN CONSTRUCTION - RHODA EISENSTADT
COMMUNICATION
SUCCESS
SPECIAL
ISSUE 2005

How does a teaching career morph into managing partner
of one of Canada’s largest independently owned public relations consulting
firms? For Rhoda Eisenstadt of The Communications Group, Inc. (TCG), the metamorphosis
began when she was on maternity leave with her first child. “My husband,
David, had started a communications firm and someone was needed to do research
for the company’s consultants. I stepped in, learned a lot about the business
and stayed.”
Rhoda’s experience as a teacher proved invaluable in her transition to
public relations. “I have keen organization skills, know how to multi-task
and think creatively. In communications, as in teaching, we reach out to people
to get points across.”
Toronto-based TCG serves Canadian and multi-national clients from numerous business
sectors through its relationship with PR firms around the world. Rhoda focuses
primarily on real estate. “We work with developers/builders, their advertising
agencies, and marketing and sales people to create PR strategies that support
marketing objectives.”
This involves project and corporate positioning. “We help clients sell
out their communities as quickly as possible. Our job starts before a community
is opened, to well after owners move in. We handle publicity, events, newsletter
creation, registrant/purchaser letters, homeowner manuals, how-to-guides for
buying a home – all non-advertising communications.”
To heighten public awareness of the corporate entity, Rhoda says, “We
work with clients on branding initiatives that clearly communicate their competitive
advantage. This might involve presenting them as industry experts through speaking
opportunities and bylined columns (TCG writers ghostwrite speeches and articles),
or setting up company-wide affinity programs that encourage repeat business.
Media training is another service we provide to help clients communicate effectively.
We also generate public awareness about corporate citizenship through publicity
and sponsorship programs.”
Rhoda says the past year has been particularly exciting. “There are close
to 300 high-rise projects on the go in Toronto, so competition is fierce. We
are fortunate to work with the best low-rise and high-rise developers and builders
in the GTA, who recognize they must position themselves in a distinctive way.”
TCG prides itself on non-conventional approaches. “For the recent opening
of 100 Yorkville, we hired paparazzi and people to escort VIPs along a red carpet
to attract attention. Prior to the opening of London on the Esplanade, we held
a pub night for people who live and work in the area to heighten awareness and
help build the prospective purchaser list.”
The Communications Group, Inc., 65 Overlea Blvd., Fourth Floor, Toronto, ON
M4H 1P1, Tel: (416) 696-9900, Fax: (416) 696-9897.
At prestigious Kilgour Estate, TCG arranged for a glasswork exhibit fro, the
Sandra Ainsley Gallery. “This event helped create excitement about the
project’s second phase and attracted patrons of the arts.” Another
attention-getting strategy involved a beach volleyball tournament with Canadian-ranked
players at Waterview to showcase the condominium’s recreational lifestyle.
An example of TCG’s “guerrilla-type” tactics involves dressing
young people in T-shirts emblazoned with a project’s logo and sending
them out in a cool convertible through Toronto’s club area and financial
district. “They talk to people who fit the hip, first-time purchaser profile
and hand out promotional CDs.”
Rhoda is quick to point out that TCG’s success is the result of teamwork.
“We’re like-minded individuals who think and work outside the box.
We do what needs to be done to best serve our clients’ objectives.”


CTV Covers Ritz Carlton Hotel and Condo Residences News
Conference in Toronto
TORONTO – September 26, 2005
| CTV (6:00 pm) |
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(Please wait for a few minutes for loading the complete clips)

While under development, FILMPORT will create 2,000 person-years of employment
in the construction, manufacturing and service sectors. When completed, the
complex is expected to annually induce direct and indirect economic impacts
of over $600 million in Ontario, and support up to 2,000 person-years of employment.
The studio complex will also generate $4.3 million of additional property taxes
for the city.
This initial phase will comprise 232,500 sq. ft. of production facilities including
six state-of-the-art sound stages totalling 123,000 sq. ft. and over 100,000
sq. ft. of production offices and support facilities.
Phase 1 also includes the ‘mega-stage’ that will be North America’s
largest, purpose-built sound stage. At 45,000 sq. ft., this state-of-the-art
stage will have 65 ft. of clear height and a floor space 180 ft. wide by 250
ft. long (over an acre in area) – entirely without columns. It will be
large enough to house a full-sized replica of the Parthenon.
“This stage will attract blockbuster feature films costing $100 million
or more, like X-Men 2 and 3 and Superman 3. With its distinctive, vaulting roofline,
it will be a signature landmark in the Port Lands. FILMPORT will instantly gain
worldwide recognition that will make Toronto competitive with the biggest film
centres anywhere,” Ferguson added.
TFS is striving to have construction completed next winter. Thereafter, the
complex will expand to 550,000 sq. ft. of production space including more than
a dozen sound stages. Development outside the studio gates, will include up
to one million sq. ft. of offices, restaurants, conference facilities and possibly
a hotel, as well as additional industrial and commercial space for related industries.
The combined development cost of the studio complex and surrounding commercial
space is $275 million.
Financing is being put in place now that a lease agreement is signed. Toronto
Film Studios’ parent company, The Rose Corporation, and its equity partners
will provide $25 million in equity. HSBC Bank Canada (Canada’s largest
international bank) has offered construction financing. Permanent financing
is being arranged by The Rose Corporation.
Toronto Film Studios Inc. is already Canada's largest film studio operator,
currently managing 360,000 sq. ft. of facilities in the Port Lands area. TFS
has hosted many of the city’s largest film productions including David
Cronenberg’s A History of Violence and Ron Howard’s Cinderella Man.
The Rose Corporation is a privately-held, Toronto-based merchant bank with a
25 year record of success. It takes pride in providing debt and equity financing
for imaginative projects like FILMPORT.
TEDCO is designated as the city-wide redevelopment arm for Toronto. It is an
Ontario business corporation with the City of Toronto as its sole shareholder.
It was incorporated in 1986 to pursue industrial development and to attract
and retain jobs in the city. It is a self-financing, arms-length corporation
supported by an 11 person board of directors appointed by City Council.
TEDCO owns over 450 acres (162 hectares) of land in the Port Lands and elsewhere
in the city and leases properties to approximately 70 businesses.
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PAISLEY-MANOR INSURANCE BROKERS celebrates its 50th anniversary!
TORONTO, ON – September 8, 2005
Paisley-Manor Insurance Brokers, Inc. (PMI), is celebrating its 50th anniversary
this year.
Based in Toronto, PMI offers a range of services including business (property/building),
institutional, personal, home and auto insurance, life and group benefits programs,
hard-to-place risks, specialized lines and fleets.
CEO Ira Kuchinsky said, “Our success as one of Canada's fastest growing,
independently-owned insurance brokerages comes from a half-century of accumulated
knowledge designing and developing comprehensive insurance programs and services
for entrepreneurial businesses.”
Founded by Irving Allan Paisley in 1955 from a shared office in North York,
Ontario, the company has grown to an international service provider employing
over 50 people.
PMI’s principals are involved in the daily management of all insurance
affairs, and are supported by a staff of insurance professionals with a wide
range of insurance industry experience.
President Michael Paisley said, “We expect to continue doing what has
made us successful and look forward to the next 50 years of serving our growing
clientele.”
PMI has a Realty Insurance Exposures division, to work with the ownership, construction
and development segments of that industry. The company also has national and
international expertise and cross-border facilities to service private and public
sector clients.



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| Jay Gould, Owner and
President NEW YORK FRIES, Toronto, Canada |
| • What
are New York Fries Crisp Cut Potato Chips? |
In true New York Fries form, these crisp-cut, Kettle-cooked chips are made from real, fresh premium potatoes and cooked in Non-Hydrogenated, Trans Fat Free and Cholesterol Free Sunflower oil. |
| • Where are the potatoes from? | The potatoes
grow in nutrient rich soil from glacial Ice Age in the fertile Fraser Valley,
British Columbia |
| • How are the chips seasoned? | With New York Fries’ own signature California Sweet BBQ spice |
| • Where are the chips made? | The chips are
made by an independent potato chip manufacturer located in rural B.C. |
| • Where are the chips sold? | The chips will
be launched exclusively at New York Fries locations from B.C. through Québec.
|
| • What is the size of the bag? | The chips are packaged in 150 gram bags |
| • Price: | $3.25 |
| • How many potatoes are used to make one bag of chips? | It takes 600
grams of raw potatoes, the equivalent of approximately five large, juicy
potatoes. |
| • Number of potatoes
sliced per hour |
20,000 lbs |
| • Number of bags packaged daily: | 10,000 |
| • Approximate Number of chips per bag | 55 chips |
| • Chip Bag Designers | Zig (Toronto, Canada) |

Israel
In The World, a new book by acclaimed journalists and writers Helen Davis and
Douglas Davis looks at the people behind the success. Without any natural resources,
Israel’s assets are its people, their creativity, their intellectual energy
and their collective determination to use the nation’s ‘brain-based’
industries to succeed in spite of persistent existential challenges. This book
allows the world to witness their previously felt but unseen success.

THE RITZ-CARLTON, TORONTO WILL BE A NEW 53-STOREY
LANDMARK ON DOWNTOWN SKYLINE WITH 135 LUXURY RESIDENCES $300 Million Project
Will Generate Jobs
TORONTO – April 12, 2005
The Ritz-Carlton Hotel Company, L.L.C., of Chevy Chase, MD. and Graywood Developments
Ltd. of Toronto today announced they will build a 53-storey luxury hotel and
condominium residence in downtown Toronto. The Ritz-Carlton, Toronto and The
Residences at The Ritz-Carlton, Toronto will be a $300 million development located
on the south side of Wellington Street, between Simcoe and John Streets.
The 700,000 sq. ft. facility features a five-star hotel with 267 rooms and 135
condominium residences in a stately, elegant point tower destined to become
a city landmark.
“This is the first Ritz-Carlton combined hotel and condominium residence
in Canada and will be the only Toronto hotel to offer The Ritz-Carlton level
of luxury and service,” said Michael Beckley, vice-president of development
for Marriott International Inc., the parent company of The Ritz-Carlton.
The project will generate approximately 1,500 construction jobs and more than
500 permanent, full-time jobs. Zoning for the development is in place. Construction
is scheduled to start in 2006 and be completed in 2009. A presentation centre
for the condominium residences will open this September.
Toronto Mayor David Miller said, “The arrival of Toronto’s first
five-star hotel is another sign of our city’s renaissance. Not only will
this hotel create hundreds of jobs, it will also help attract visitors from
around the world to Toronto.”
“There is simply no building of this caliber in the city. The building
will change the face of Toronto by its internationally inspired design,”
said Garnet Watchorn, President of Graywood Developments Ltd.
The project’s architecture is a collaboration between New York-based,
Kohn Pedersen Fox (KPF) Associates Architects and Planners and Toronto-based,
Page + Steele Architects and Planners. The building’s interior spaces
will be designed by HBA/Hirsch Bedner Associates Design Consultants’ Atlanta
office and Babey Moulton Jue and Booth of San Francisco.
Combining classic and contemporary architectural elements throughout, the building
has three main components. The tower will rise out of a five-level podium. Storeys
six to 20 will contain luxuriously appointed rooms and facilities for hotel
guests. Condominium residences will be located on storeys 22 to 52, with a private
lobby and amenity centre for residents on the 21st and 22nd storeys.
At storey 26, the tower’s south wall begins to slope outward, forming
an arresting architectural feature designed to visually compliment the sweeping
curves of Roy Thomson Hall across the street.
The five-storey podium at the tower’s base features a largely glass exterior
designed to create a sense of interaction between the street and the lobby.
The podium will also hold two large ballrooms, fine-dining restaurants, conference
and meeting facilities to attract high-end conference and meeting business.
The grand ballroom will host leading social events and functions.
In addition, the top level of the podium will house a world class 23,000 sq.
ft. spa, which will be Toronto’s largest and most luxurious.
Most condominium residences will be one, two and three bedroom suites ranging
from 2,000 to over 3,000 sq. ft. There are also a few smaller one bedroom pied-a-terres
in the 1,300 to 1,700 sq. ft. range.
Suites will be priced from the $700,000s to over $8 million, the exception being
the top penthouse. Located on the 52nd floor, it will be a palatial 10,920 sq.
ft., for approximately $11 million.
“The opportunity for condominium owners to live above and share facilities
and services with a five-star Ritz-Carlton hotel is unprecedented in Toronto,”
said Pat Baker, CEO, Baker Real Estate Corp.
The Ritz-Carlton, Toronto and The Residences at The Ritz-Carlton, Toronto marks
another step in the ongoing evolution of The Ritz-Carlton brand. Since 200l,
The Ritz-Carlton has successfully opened 23 hotel and resort properties. The
expansion program is part of the Company’s philosophy of gradually evolving
to accommodate the changing needs of a clientele seeking more contemporary design
standards and a less formal, more relaxed atmosphere of elegance.
The Ritz-Carlton Hotel Company, L.L.C. of Chevy Chase, Md., (USA) currently
operates 58 hotels in the Americas, Europe, Asia, the Middle East and Africa.
It is the only service company to have twice earned the prestigious Malcolm
Baldrige National Quality Award, which recognizes outstanding customer service.
For more information, call toll free, 1-800-241-3333, contact a travel professional,
or consult the web site at www.ritzcarlton.com.
Graywood Developments Ltd. was recently selected by the Royal Ontario Museum for the planned redevelopment of the McLaughlin Planetarium site. Graywood has completed major residential, commercial, office and hotel projects in both Canada and the United States. In the Greater Toronto Area, the Company’s condominium developments include Number One York Quay, Landmark of Thornhill and 370 King West.


![]() SMART CAR.... SMART PLACE TO LIVE TORONTO - February 7, 2005 Personal Trainer Debra Basch rolls a Mercedes Smart Car through the doorway of Plazacorp's Wellington On The Park sales office. Visitors to the site at 15 Stafford St. in the trendy King West neighborhood, can complete a ballot for Plazacorp's "Move Smart" sweepstakes, for a chance to to win the car. |
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NIAGARA REGION NATIVE/RUTH’S CHRIS STEAK HOUSE
WINE MANAGER NAMED BEST ONTARIO SOMMELIER
TORONTO – November 18, 2004
An experienced, seven-year Ruth’s Chris Steak House sommelier and Niagara
Region native, April Kilpatrick, has won the Best Ontario Sommelier award from
the Canadian Association of Professional Sommeliers (CAPS).
A certified member of the International Sommelier Guild, April Kilpatrick joined
Ruth’s Chris -Toronto in 1998 as sommelier/wine manager. In addition to
being awarded this prestigious title, she will have the opportunity to compete
with other professional sommeliers in the International Competition in 2005.
Competitors included over 50 certified Ontario Sommeliers and members of the
Toronto CAPS Chapter. This organization is a chapter of the Paris-based Association
de la Sommellerie Internationale (ASI), and is devoted to developing the sommelier
profession in Ontario.
To determine Final Competition qualifiers, semi-finals were held in August.
Competing Sommeliers were evaluated based on their performance on a written
questionnaire; the blind tasting of two wines for sight, smell, taste, aftertaste,
grape varietal, vintage, area of provenance plus a food and wine pairing. Four
candidates with the highest score were selected to compete as finalists for
the Best Ontario Sommelier Competition.
Five judges decided on the winner after the four sommeliers faced a demanding
series of tests including a formal wine and food pairing presentation and a
service sequence. They were also judged on their ability to blind test five
premiere wines.
The Best Ontario Sommelier Competition is open to all CAPS active in good standing.
Entrants had to currently work in a restaurant where they earned at least 50
per cent of their revenue. Members also had to have a minimum two to three years
experience working as a sommelier or graduate certified sommelier.
Ruth’s Chris Steak House is the only restaurant in the Greater Toronto
Area to employ two certified female sommeliers - April Kilpatrick and Jennifer
Huether. In Canada, Ruth’s Chris Steak House lists approximately 250 wines.
The Toronto restaurant received the 2004 DiRoNA Award of Excellence from Distinguished
Restaurants of North America and has received The Wine Spectator Award of Excellence
each year since 1997.
ABOUT RUTH’S CHRIS STEAK HOUSE
Headquartered in New Orleans, Louisiana, USA, Ruth’s Chris Steak House
was founded by Ruth Fertel in 1965. The largest upscale steak house in the world,
Ruth’s Chris specialises in aged, corn-fed USDA Prime beef, broiled at
high temperatures to sear in the natural juices, and served sizzling on a heated
plate to keep each steak hot and juicy to the last bite. Ruth’s Chris
Steak House can be found throughout North America, the Caribbean and the Far
East. Visit www.ruthschris.ca.
![]() As part of their mission to make music and related information accessible 24/7, the CMC’s website www.musiccentre.ca features a searchable database of the library and allows scores, parts and audio files to be transmitted electronically.New Music in New Places is supported by The SOCAN Foundation and the Government of Canada through the Canada Music Fund. All events are sponsored by Canada NewsWire Ltd., Bowdens Media Monitoring Limited and The Communications Group Inc. |
![]() CANADIAN MUSIC CENTRE LAUNCHES INNOVATIVE “NEW MUSIC IN NEW PLACES” CONCERT FESTIVAL TORONTO, September 14, 2004 The Canadian Music Centre (CMC) today announced a series of national performance events, called New Music in New Places, designed to bring Canadian contemporary music out of the concert halls and into the lives of Canadians. Beginning September 24 until March 2005, Canadians can experience 35 or more concert performances throughout Canada. Local composers and musicians will perform music amidst the community, wherever this may be, including locations in a New Brunswick Penitentiary, a northern Ontario mining town, in an office tower in downtown Montreal and in a hot air balloon over Winnipeg. “Most Canadians don’t realize that there are more than 600 professional Canadian composers creating original music that is performed and recorded worldwide,” said Elisabeth Bihl, the Centre’s Executive Director. “With five Music Centres across Canada, we house the country’s largest collection of Canadian contemporary music works, with over 16,000 original Canadian scores.” Long a unique resource for conductors, choreographers, performers, broadcasters and students, the CMC’s mission is to promote the music of its associate composers. But contemporary music has traditionally been the domain of a relatively select audience, and the CMC’s New Music in New Places festival aims to change that. Performances highlight contemporary composers from regions across the country bringing to beaches, malls, brewpubs, wineries, museums and airports, the sounds and music that are an integral part of the Canadian character. Ms. Bihl described this national initiative from the CMC’s headquarters in the historic Chalmers House, a Toronto heritage building that warehouses CD’s, prints, binds and digitizes original scores, and maintains a library with an extensive collection of published and unpublished scores and archival and commercial recordings. |

DAVID EISENSTADT APPOINTED CANADIAN COMMUNICATIONS
COUNSEL, TO FRIENDS OFSIMON WIESENTHAL CENTER
TORONTO – July 8, 2004
The Board of Directors of Canada’s Friends of Simon Wiesenthal Center,
has announced the appointment of David Eisenstadt as Communications Counsel,
effective immediately.
A Partner at Toronto-based public relations firm, The Communications Group Inc.,
Eisenstadt will work with Friends' Canadian Director, Avi Benlolo and Director
of National Affairs, Leo Adler. His firm, now in its 31st year, continues
to provide pro bono service to the organization.
Eisenstadt is a graduate of Carleton University’s School of Journalism
and the University of Alberta at Calgary.
Commenting on the appointment, Rabbi Abraham Cooper, Associate Dean, Simon Wiesenthal
Center in Los Angeles said, “In nearly 30 years of activism, I have never
met a public relations professional who so wonderfully combines brilliance,
unstinting personal integrity and powerful results. Canadian Friends, the Wiesenthal
Center and the Jewish community are lucky to have David on our side.”
Added Avi Benlolo, “David Eisenstadt has a wealth of communications experience,
and is pivotal in disseminating and informing the media about issues
of concern to the Center and the public.”
"David Eisenstadt’s contribution to Friends, over the last few years,
has been stellar. His dedication and devotion to the community, his award-winning
recognition by his peers and his unerring advice has made his appointment a
'natural'. We look forward to a long and beneficial association,"
said Leo Adler.
Eisenstadt is a Fellow of the Public Relations Society of America and the Canadian
Public Relations Society. He is the 2004 recipient of the CPRS Philip A. Novikoff
Memorial Award for “furthering the standing of the PR profession in Canada
over time, through professional and public relations practice, service to CPRS
and the community at large."
ABOUT THE SIMON WIESENTHAL CENTERFOR HOLOCAUST
STUDIES
Friends of Simon Wiesenthal Center for Holocaust Studies is a Canadian human
rights organization dedicated to fostering tolerance and understanding through
community involvement, educational outreach and social action. With over 40,000
members of all faiths, it confronts important contemporary issues including
racism, antisemitism, terrorism and genocide. Friends is affiliated with the
world-wide, Los Angeles-based Simon Wiesenthal Center, an accredited Non-Government
Organization with status at international agencies, including the United Nations,
UNESCO, OSCE and the Council of Europe, with offices in New York, Miami, Paris,
Jerusalem, Buenos Aries and Toronto. Simon Wiesenthal himself still works
out of his Vienna office.

LEWIS PR’S FIRST GATEWAY ALLIANCE ESTABLISHED WITH
CANADA’S THE COMMUNICATIONS GROUP INC.
Results-Driven Agencies Provide Seamless
Service Model For North American Clients
Boston and Toronto – June 16, 2004
Global public relations agency, LEWIS, and leading Canadian
IT PR agency, The Communications Group Inc. (TCG), have formed
a reciprocal client servicing pact covering the North American market. Termed
the Gateway Alliance, the two high-tech public relations firms have created
a seamless service standard for clients. The main goal of the Gateway Alliance
is to provide rapid and assured PR access into Canada for LEWIS clients and
into the US for clients of The Communications Group. The agreement outlines
expected service standards for mutual clients, transparent billing and eliminates
the competitive elements common in internationally coordinated PR campaigns.
“The Gateway Alliance agrees to manage each other’s clients with
PR needs in each respective market with the same professional manner they have
come to expect from LEWIS offices in other parts of the world, or from TCG,”
said David Eisenstadt, Founding Partner of The Communications Group.
“LEWIS already has an extensive reach across the US, Europe and Asia,
but wanted to take its servicing to the next level in Canada,” said Steve
Capoccia, general manager and head of East Coast operations for LEWIS in Boston.
“The Communications Group provides in-depth Canadian market knowledge
and has an excellent reputation with the news media – which was key to
our selecting them as a partner,” said Capoccia.
About LEWIS
LEWIS is the fastest growing agency in the US. It has wholly-owned offices in
Boston, Eindhoven, London, Madrid, Milan, Munich, Paris, San Diego, San Francisco,
Singapore, Stockholm, and Sydney offering local market knowledge and contacts
for clients across the United States, Europe and AsiaPac. The agency is independently
owned by the executive management team round the world and employs 130 staff.
For further information visit www.lewispr.com
About THE COMMUNICATIONS GROUP INC.
The Communications Group Inc. (TCG) is a Toronto-based, independentlyowned public
relations consulting firm successfully serving multi-national
and Canadian clients across Canada since 1973. Visit www.tcgpr.com

DAVID EISENSTADT NAMED CPRS NOVIKOFF AWARD RECIPIENT FOR
2004
QUEBEC CITY, PQ, June 15, 2004
At the recent Canadian Public Relations Society (CPRS) Annual Conference here,
David Eisenstadt, APR, Fellow PRSA, CPRS of The
Communications Group Inc. (TCG) received this year’s Philip A.
Novikoff Memorial Award.
“The Novikoff Award is presented to an accredited member of the Society
who has furthered the standing of the public relations profession in Canada
over time, through professional and public relations practice, service to CPRS
and the community at large,” said Karen Dalton, APR, Executive Director,
CPRS.
Eisenstadt founded The Communications Group Inc. in 1973, with corporate communications
experience from IBM Canada Ltd. and public relations consulting management responsibilities
with Goodis, Goldberg & Soren Advertising.
Based in Toronto, TCG continues to be one of Canada's leading independently-owned
public relations consulting firms serving Canadian and multinational clients.
Established in 1989 in memory of public relations professional Philip A. Novikoff,
the Award has been given to 10 recipients to date. Other recipients include
Louis J. Cahill, APR, Fellow CPRS (Toronto); Dean Miller, APR (Vancouver); David
W. Annesley, APR (Calgary); Steven Parker, APR, Fellow CPRS (Halifax); Ruth
F. Hammond, APR, Fellow CPRS (Toronto); Luc Beauregard, APR, Fellow CPRS (Montréal);
Jim Osborne, APR (Calgary); Jean Freeman, APR, Honourary Fellow CPRS (Regina);
Barbara Sheffield, APR, Fellow CPRS (Toronto).

YAK COMMUNCATIONS ROLLS THROUGH ATLANTIC CANADA
As public relations counsel to YAK Communications,
Inc., of Toronto, Canada, a decision was made to launch its long distance
dial-around phone service in Atlantic Canada during Q4, 2003. Because
the service launch was real news, positioning the announcement before any paid
advertising was an absolutely essential tactic.
The offering for consumers and business (land line) phone users in
each of the four Atlantic provinces was that they'd be able to make long distance
calls anywhere in North America, 7-24, for only five cents a minute, with no
strings attached and without signing contracts, switching their phone
carrier, paying a surcharge, etc. The charge per call would appear on
their local carrier's bill on an itemized basis under the heading "Other
Carriers".
This service was available in all other Canadian provinces prior to this launch.
As a Toronto-based company, it was important to position the
launch very carefully, since YAK views itself as a"friendly competitor"
to the Telco companies with which it partners to provide this service
In this case, YAK's new offering would be provided to customers of Aliant
Telecom in Nova Scotia, New Brunswick, Prince Edward Island and Newfoundland.
At the same time, we were mindful that there is sometimes resentment of anything
imposed on these provinces which comes from Toronto, acknowledged as the business
capital of the country (and in fact, other parts of Canada as well), particularly
when the Company was not opening an office or hiring anyone locally.
The reality was that when the PR campaign was launched, YAK beat (and still
beats) any competitor on price; still, the issue was to get local
elephone company users to consider switching to YAK by using an easy-to-remember phone
prefix code....10-10-YAK (925) followed by 1, then the area code and number.
The YAK PR initiative happened over the course of one week; October 27
(Halifax, NS); 28 (Saint John, NB); 29 (Charlottetown, PEI); 30 (St. John's
Nf), 2003.
We prepared "locally targetted " Media Kits and releases; identified specific print
and broadcast journalists for YAK President/ & CEO Charles Zwebner. to meet.
We managed a "local" whirlwind tour with Mr. Zwebner as spokesperson
in each of the four cities and as a result, "next day" major
front page Business Section coverage appeared in each of the Halifax Chronicle-Herald
and Halifax Mail-Star; Halifax Daily News; Saint John Telegraph -Journal and
New Brunswick Telegraph -Journal; Charlottetown Guardian and St. John's Telegram,
plus extensive cross-province radio and TV coverage followed.
Over the next two weeks, a direct mail flyer was produced with the
10-10-YAK(925) number attached as a"sticky" pull-away reminder
for consumers to affix to their phones.
Business escalated from a standing start.
This publicly traded Canadian company (Nasdaq: YAKC) recently announced
its Second Quarter results as of December 31, 2003 with sales of
$20,240,000, an increase of 118 per cent over sales of $9,297,00 for the comparable
period ending December 31, 2002. Earnings per diluted share were $.12
(post 2:1 stock split effect 01/29/04) representing an increase of 100 per cent
over the comparable 12 month period ending December 31, 2002. For the
quarter ending December 31, 2003, YAK processed on its own network 235 million
minutes of traffic with 20 million calls serving over 800,00 monthly customers.

TCG Helps The Daniels Corporation Light-Up The Night Sky
Working with The Daniels Corporation, one of Canada’s
most prominent residential builders/developers, The Communications Group Inc.
planned a spectacular Lighting Ceremony, New York-style Reception and Media
Relations Program to officially open NY Towers, Toronto’s
luxury condominium community at Bayview Avenue and Highway 401.
The four condo towers are the first stage of a planned community that will grow
across 10 acres, ultimately creating a neighbourhood for over 4,000 people.
TCG managed all aspects of the Pre-Launch and Launch Event activities on November
25/02, including theme creation and menu selection, speech writing, preparation
of the Media Kit contents and extensive journalist outreach.
Street vendors offering pretzels, hot dogs, warm chestnuts and a jazz combo
were some of the highlights of this Gotham City-inspired, early evening bash,
which included the choreographed illumination of the condo Towers’ art-deco
rooflines and a spectacular fireworks extravaganza triggered by Mayor Mel Lastman
and other dignitaries.
The Opening of NY Towers was covered by a compliment of broadcast and print
News Media......Global Television, CITY TV and CFTO TV, The Globe and Mail,
National Post, Toronto Star and Toronto Sun and various real estate trades,
including Condo Guide and Condo Life magazines.

CREWS Uses TCG To Help Solve Construction Employment
Crisis
The Greater Toronto Area (GTA) has enjoyed record levels of construction-industry
growth, yet the industry faces a critical shortage of construction workers.
Human Resources Development Canada (HRDC), Citizenship and Immigration Canada
(CIC), the Greater Toronto Home Builders' Association (GTHBA)
in 2001 agreed to address worker shortages in the Ontario construction industry.
As a result, a pilot project called CREWS was established to
facilitate the entry of up to 500 temporary construction workers over two years.
Recognizing that domestic recruitment efforts failed to meet industry needs,
the CREWS Project allowed temporary entry of qualified foreign construction
workers (who met trade experience requirements) for two years to address the
shortage of bricklayers, framers, form workers, cement finishers and labourers.
CREWS management understood that the key to the program’s success was
to generate awareness and understanding with its target audiences and turned
to The Communications Group Inc. (TCG) for help during 2002.
TCG developed an aggressive News Media Relations program, supported by a Stakeholder
Awareness campaign. TCG worked with CREWS executives to prepare supporting materials
and create newsworthy messaging.
Relevant broadcast and print reporters were contacted and extensive coverage
was garnered in The Globe and Mail, Toronto Star, Toronto Sun, and building
and developer trades among others. TCG also engaged various editors and journalists
at Ontario’s ethnic publications and managed a number of interviews for
CREWS executives.
Awareness among key influencers- construction industry managers, builders, government
and Ontario’s ethnic communities- grew considerably during TCG’s
engagement, which helped CREWS reach its key benchmarks well ahead of schedule.


TCG Publicizes A Greenwin Community’s Revitalization
Once dubbed “Canada’s worst community” by Prime Minister Jean
Chrétien, the San Romanoway community at Toronto’s Jane/Finch intersection
has a history of high youth unemployment and youth-related crime; until the
buildings’ ownership and management committed to serious community renewal.
Led by Greenwin Property Management, ResREIT and the Glen Corporation
together with various corporate entities including Home Depot and all levels
of government, the San Romanoway Revitalization Association formed to provide
social and cultural enrichment programs and site improvements for the community’s
4,400 residents.
As a model of community support and corporate involvement, Greenwin's PR Consultants,
The Communications Group Inc. (TCG) promoted the Association throughout 2002.
An ongoing program aimed at GTA journalists plus community and ethnic media
was managed and executed by TCG during the first half of 2003.
The Communications Group secured and audited interviews with key spokespeople
on site, wrote pitch materials and submitted by-lined articles to various publications.
After successfully building awareness and understanding of the Association’s
mandate, Greenwin assigned TCG to manage Media Relations activities for its
Playground Build Day; May 30/03.
At the event, San Romanoway Revitalization Association hosted over 150 residents,
corporate volunteers and public officials who gathered to donate their time,
resources and materials to cooperatively build a children’s playground,
valued at $75,000.
Working with the Playground Build Committee and Greenwin’s Marketing team,
TCG prepared a Public Relations Strategy. The Firm helped craft invitations
to key public officials, prepared a Media Kit, wrote the project News Release
and collateral materials and managed a News Conference attended by the majority
of GTA-based print and broadcast reporters.

Condo Brands a Community, with TCG’s Help
During 2002 and in the Spring of 2003, Toronto condominium developers were on
a branding mission; each seeking to create brand awareness, brand identity and,
most important, brand equity.
While many were striving to mark their buildings, Montréal-based developer
Canderel Stoneridge retained The Communications Group Inc.
(TCG) to brand a community.
Working with their Marketing team, TCG leveraged Canderel Stoneridge’s
two newest developments on King Street West-- the historic Massey Harris Lofts
and the very contemporary DNA: Downtown’s Next Address-- to create an
image for an entire neighborhood.
With an extensive positioning campaign, TCG helped create ‘King West-
cool’. An ongoing program of aggressive outreach targeted at broadcast
and print reporters lead to a wealth of coverage. From the real estate pages
to design sections; from lifestyle programming to business news, a variety of
pitches and creative angles allowed both projects to become a lynchpin for the
King West story.
The TCG-managed campaign educated influential journalists about the resurgence
of the King West area, its demographics, attributes and style. TCG then married
those attributes to the area’s newest, high-profile condo development.
Real Estate Television on CFTO, Global TV and CITY’s Hot Properties were
among the broadcasters telling and re-telling the King West story. Articles
in The Globe and Mail, Toronto Star, Toronto Sun, National Post, Town Crier
Newspapers and various real estate trades featured DNA and the Massey Harris
Lofts in the King West Village context. Typical headlines......“King West
is the hottest urban location in the city” and “Downtown’s
hip new address”.
These PR efforts helped Canderel Stoneridge reach record sales levels and position
the Company to launch Phase II of DNA, one full year ahead of schedule.