Sunday August 18 , 2019
tcgpr_test_frontpage

Tariq Adi, CEO of ADI Development Group, joins BNN Bloomberg to talk about his career journey and how he got into the condo development business.

Tariq Adi, CEO of ADI Development Group, joins BNN Bloomberg to talk about his career journey and how he got into the condo development business.

Tariq Adi, CEO of ADI Development Group, joins BNN Bloomberg to talk about his career journey and how he got into the condo development business.

NIAGARA FALLS, June 2, 2019 - $1-billion plan includes towers of 32, 42 and 57 storeys

NIAGARA FALLS, June 2, 2019 - $1-billion plan includes towers of 32, 42 and 57 storeys

NIAGARA FALLS, June 2, 2019 - $1-billion plan includes towers of 32, 42 and 57 storeys

TORONTO, May 4, 2019 - 260 High Park Church Lofts & Residences - Louand Cheryl Colangelo have a passion for heritage buildings.

TORONTO, May 4, 2019 - 260 High Park Church Lofts & Residences - Louand Cheryl Colangelo have a passion for heritage buildings.

TORONTO, May 4, 2019 - 260 High Park Church Lofts & Residences - Louand Cheryl Colangelo have a passion for heritage buildings.

TORONTO, April 23, 2019 – Bruce & Jenn Mochrie made the move from Ancaster to their ZEST COMMUNITIES home at the Village of St. Elizabeth Mills in Hamilton, ON

TORONTO, April 23, 2019 – Bruce & Jenn Mochrie made the move from Ancaster to their ZEST COMMUNITIES home at the Village of St. Elizabeth Mills in Hamilton, ON

TORONTO, April 23, 2019 – Bruce & Jenn Mochrie made the move from Ancaster to their ZEST COMMUNITIES home at the Village of St. Elizabeth Mills in Hamilton, ON

TORONTO, April 30, 2019 - The UNITED Bldg. taps into a trend of adding condo buildings to commercial Buildings along Toronto’s grand University Avenue.

TORONTO, April 30, 2019 - The UNITED Bldg. taps into a trend of adding condo buildings to commercial Buildings along Toronto’s grand University Avenue.

TORONTO, April 30, 2019 - The UNITED Bldg. taps into a trend of adding condo buildings to commercial Buildings along Toronto’s grand University Avenue.

TORONTO, Feb 16, 2019 - Elevating the staircase to a whole new level and letting it set the overall tone for first impressions

TORONTO, Feb 16, 2019 - Elevating the staircase to a whole new level and letting it set the overall tone for first impressions

TORONTO, Feb 16, 2019 - Elevating the staircase to a whole new level and letting it set the overall tone for first impressions

previous arrow
next arrow
Slider

About

tcgpr (The Communications Group Inc.) is a Toronto, Canada-based Public Relations and Marketing Communications Consulting firm that helps Clients generate consistent, high-impact News Coverage that sets them above and apart from their competition.

tcgpr has spent the past four decades working with many of the world’s most dynamic organizations to deliver PR and Marketing Communications campaigns that dramatically increase brand recognition and send bottom-line growth soaring.

We work across most business sectors:

Real Estate

Retail

Professional Services

Technology

Not-For-Profit

Our time-honoured approach is that we treat each Client as a Partner and work diligently to ensure they earn the kind of game-changing PR and marketing results needed to increase brand recognition, drive sales and spur growth.

Over the years we’ve perfected the art of producing impressive results. We make a habit of exceeding Clients’ loftiest expectations.

We commit to listen, have the ability to research and spend the time necessary to understand a Client’s industry and their unique business model; we demonstrate a willingness to think creatively and work closely with key stakeholders in every organization to build the strategic communications roadmaps that ensure success.

At that point, it’s all about delivering on our promises with equal parts hard work, perseverance and a commitment to providing the greatest possible return on their PR investment.

 

Services

publicrelations_frontpage

public relations counsel

Great Public Relations campaigns deliver two key results: increased brand recognition and sales leads. Our PR initiatives are custom-designed to help Clients do everything from launch exciting new products and manage crisis situations, to announcing company milestones and establish thought leadership on a range of topics by generating high-impact News Media coverage in the right outlets and among leading journalists. Our cross-Canada connections with editors, reporters, assignment directors and an ever-growing freelance writer and blogger/tweeter community covers the spectrum—including online, television, print and radio – are deep and diverse, ensuring maximum exposure for our Client’s brands at every turn.

event planning

We don’t just plan events, we create unforgettable brand experiences. From intimate press conferences to huge product launches, our team has the expertise to conceive, organize and execute worry-free, high-concept experiences that generate the kind of buzz needed to ensure success. We do it by leveraging our wide-ranging resources – from social media savvy to comprehensive PR execution – to ensure your event appeals to the right audience and attracts wide-ranging media coverage. Perhaps most importantly, our focus and expertise ensure on-time and on-budget delivery every time.

socialmedia_frontpage
socialmedia_frontpage2

social media

Brand perceptions are made or broken in real-time on social media channels. That’s a relatively new fact of life in the public relations world, and one we’ve embraced wholeheartedly by understanding that the effective use of social media requires the same strategic approach and attention to detail as any traditional aspect of PR. It’s the reason why we not only leverage relevant social media channels to promote our clients, but actively incorporate social media as a primary component in any PR or marketing plan – then use it as a go-to digital tool to share insights or deliver key messaging to our clients’ target audience.

media training

Effective media training isn’t just about helping clients prepare and deliver specific answers to potential media questions – although that is a major focus. The best media training equips individuals with the confidence, creativity and comprehensive preparation to present the very best of their expertise and convey a specific message the right way in every media encounter. Our team of former journalists and PR professionals are highly versed in the fine art of message control, having encountered virtually every media relations scenario – from the friendliest of interviews to the downright hostile –throughout their careers. In short, we provide professionals with the tools to promote their brands and showcase their dynamism, no matter how challenging the situation.

mediatraing
stress_frontpage

crisis management

Planning for a response to a crisis need not be the crystal-ball activity it at first appears. No one can be expected to know in detail how to respond to a hypothetical crisis of unknown dimension. Yet, retaining an experienced Crisis Communications pro can prove well worth the investment. It’s just like buying insurance. You cannot reasonably ask your PR Counsel to develop plans for a building emergency, bankruptcy, major environmental disaster or plant closure, for example, simply because they're conceivable. Together though, your company's executives and an experienced Crisis Communications pro can develop the methodology now with which to apply sound PR principles, should disaster occur. You can do it most inexpensively by blending the necessary steps into the existing activities in a PR Plan. This, of course, means you should have a Plan. Curiously, many organizations do not.

rhoda eisenstadt

Managing Partner

As Managing Partner, Rhoda Eisenstadt has helped tcgpr earn a reputation for delivering consistent and valuable returns on client investments by focusing on key aspects of strategic brand development, from enhancing corporate images to ensuring sales success. Her focus on developing creative and cost-effective PR Plans helps clients effectively communicate their value propositions and achieve key competitive advantages. Best known for her counsel to the real estate industry, Rhoda’s innovative approaches help focus client campaigns on the experiential and community aspects of their developments—strategic positioning that consistently drives strong returns in brand recognition and sales.

  • 416.450.1678
  • 416.696.9900
  • reisenstadt@tcgpr.com
  • tcgpr
rhoda_frontpage
davidtest

david eisenstadt

founding partner

David Eisenstadt is a recognized Canadian PR pro. One of PRSA’s first two elected Canadian Fellows and the first of two Canadian Public Relations Society Fellows, he formed tcgpr in Toronto (1973) after managing the PR division of a Canadian ad agency, headed by industry icon Jerry Goodis. His IBM Canada corporate PR experience was the basis for tcgpr becoming the pre-eminent tech firm in Canada through Y2K. He received the 2004 Novikoff Memorial Award for furthering PR to CPRS and the community. Served as International Chair, PRSA Counselors Academy’s Executive Committee, is a Past-President, CPRS’ Toronto Consultants Institute and the CPRS National Accreditation and College of Fellows boards. A Senator (Ret.) and Member of the Order of the University of Calgary—where he graduated in PoliSci, has working journalism experience and a post grad degree from Carleton University’s School of Journalism. A writer/commentator on the PR business for Canadian newspapers, online, magazines and books. Serves on Canadian association boards/committees.

  • 416.561.5751
  • 416.696.9900
  • deisenstadt@tcgpr.com
  • tcgpr

Contact tcgpr

   250 Ferrand Drive
   4th Floor / #405
   TORONTO M3C 3G8 CANADA

   deisenstadt@tcgpr.com

   F: 416.696.9900
   TF: 1.800.267.4476
   F: 416.696.9897

Be Social

Close Menu
Close Panel