As we expanded our franchise restaurants outside Québec, we needed a strong publicity effort. David Eisenstadt and his tcgpr staff provide us with the right contacts and an understanding of what the media want to discuss with us, not matter the market.
tcgpr's PR expertise helped us meet and exceed our communications objective. We are especially pleased with their service level and smooth execution of all programs, including media training, resulting in better-than-expected media coverage across North America. I recommend tcgpr for their professionalism and out-of-the-box strategic thinking.
During the Summer of 2013, tcgpr didn't miss a gear, helping tell the world about hockey icon Wendel Clark joining team Meineke as a Canadian franchise owner and national spokesperson. They delivered on and above the call of duty! I look forward to the next major Meineke announcement for the tcgpr team to share.
When we launched New York Fries Potato Chips in July 2005, David Eisenstadt's tcgpr team certainly over-delivered on our coverage expectations and succeeded in getting first-rate national news media attention. This great exposure helped us attract new distribution channels for our product.
tcgpr ensured that GTA news media got a clear message as Parkers became the first Canadian dry cleaner to lauch 'Solvair' on April 14/09. Reporters 'aired their dirty laundry' with me and learned about a new, greener, process using a very low-volatility, environmentally-friendly fluid and a gentle no-heat drying technology. As Toronto's oldest and most experienced dry cleaner, and because of tcgpr, we've become the go-to company for journalists interested in the latest industry trends and background.
In April 2001, tcgpr played a pivotal role in the successful launch of the first three Regus Business Centres in Canada…Toronto, Mississauga, Calgary. David Eisenstadt's account team, executed a strategic PR campaign yielding excelled targeted exposure.
I’ve worked with many PR firms over the past 40 years and tcgpr is one of the best. David Eisenstadt’s greatest strength is, that he and his staff quickly grasped from the get-go what our brand was all about and identified the points of difference from our competition, notably USDA prime steaks and our ‘sizzle’. In January 1995 we hired tcgpr to help open Canada’s first Ruth’s Chris in Toronto (Aug. 9, 1995) and our second in Mississauga (Sept. 29, 2003). They know how to bring creative marketing PR ideas to our table to promote our concept, especially with our landmark 40-10 gala, celebrating the Ruth's Chris 40th and Toronto's 10th anniversaries in June 2005. Fast forward to Nov. 11, 2017 and Nov. 12, 2018 where tcgpr again helped communicate that our Mississauga restaurant would move closer to Pearson Airport and launch our third GTA location in Markham. They don’t miss a beat.
Since retaining tcgpr in 1999, we realized that without their specific-to-our-industry PR knowledge and expertise, we wouldn't have achieved the level of cross-Canada corporate recognition or awareness of our income tax software products (Taxwix and Impômatique), so essential to our success. Besides, they're nice people to work with.
Three companies, 11 years, one PR firm. tcgpr is a solid business partner. As former President/COO of Deeley Harley-Davidson Canada and former President/CEO of Anchor Lamina, David Eisenstadt and the tcgpr team provided us with a strong external and internal communications focus, having quickly leanred and understood the corporate cultures.
Heron Capital Corporation has worked with tcgpr for over 35 years, as we established the Mini-Tankers Onsite Diesel Refueling and TWO MEN AND A TRUCK franchise brands in Canada, and PROSHRED in the US. Seems there is no assignment too big nor too small for their team. tcgpr is capable and responsive to our needs, and the results speak for themselves!