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Brand Value and Reputation:  C-Suite and Crisis Communications
We all know that it’s not if a crisis will happen = that unexpected business disruption – but when.  What’s the CEO to do when the crisis happens?  Should he/she jump-in and lead?  Should he/she be the voice of the brand?
At tcgpr, we think a lot about the CEO’s role, and that of C-suite members more generally, in the midst of a business crisis. And, we think about it from a world view.
In Today’s world, the CEO’s role in protecting brand value and reputation during and after a crisis is an important question.
That’s precisely why we asked leaders of global agencies who, like us, are part of IPREX, to share their thoughts and insights on this important topic.  From Madrid to San Francisco, Sydney to Toronto and Helsinki to Hong Kong, these experts provide their perspectives on the role of the CEO in times of crisis.

David Eisenstadt
Fellow PRSA, CPRS – Partner

Read Global Insights from Global Leaders
Brand Value and Reputation:  C-Suite and Crisis Communications