TORONTO, OCTOBER 31, 2011…Toronto headquartered – L-EAT GROUP has named The Communications Group Inc. and 52 PICK-UP INC. also of Toronto, as its first PR Consultants of Record, and advertising agency, respectively.
Owned by Chef Tony Loschiavo, the company’s portfolio includes its two flagship PAESE Ristorantes (Bathurst St. and King St.), L-EAT Catering and L-EAT Express.
“We have retained TCG and 52 PICK-UP because both firms have real and successful communications expertise in the foodservice and hospitality industry, which we think can help us strengthen our brand and expand our presence in the community and throughout the GTA.”
Loschiavo added, “Paese (pa’eze) means town or village and for us, this symbolizes neighborhood, essentially Bathurst and Wilson Sts. in Toronto. Since 1989, we have stayed true to a handcrafted and house-made approach to a menu that is Italian inspired, but with a distinctive and original made-in-Canada twist.
“Our second Paese opened on King St. in 2010 and at both locations, we emphasize pairings:  wine to food, food to place, yet each location offers its own atmosphere, menu and experience,” he added.
L-EAT Catering is a full service, off-site caterer, dedicated to creating restaurant-quality meals served with style and panache, since 1983. “We emphasize one-on-one planning and each client has a single contact person who tracks every detail to make certain each event is a creative expression of your celebrations,” said Loschaivo.
The Company also has one L-EAT Express location in downtown Toronto.